Rasha Hassan

Rasha Hassan is an accomplished real estate executive with extensive experience in leadership roles across prominent companies. Rasha founded AveNew Real Estate Firm in 2021, headquartered in Downtown Dubai, with a focus on delivering customer-centric services. Simultaneously, Rasha serves as the Chief Commercial Officer at Nakheel, where responsibilities include leading sales and product launch strategies. Prior to these roles, Rasha held the Chief Commercial Officer position at Meraas and Dubai Holding, focusing on business strategies, customer journey optimization, and sales marketing. Rasha's career at Emaar spanned from 2004 to 2018, where significant contributions led to achieving billions in sales across various projects and overseeing operational functions.