Saju Nettikadan is the current Director of Marketing at Nanoscience Instruments. Prior to this, Saju was the Global Product Marketing Manager at Nanosurf from May 2013 to January 2022. In this role, Saju developed and implemented a strategic marketing plan, positioned the portfolio of products by analyzing customer segments, competitors, business trends and market opportunities, developed value propositions and product specific marketing plans in collaboration with product manager, and coordinated the creation of marketing collaterals including white papers, product presentations, brochures, flyers, trade show booth materials, and web content. Additionally, Saju coordinated the digital marketing activities including E-mail marketing, SEO, AdWords campaigns, social media marketing and content marketing.
Before Nanosurf, Saju was the Director - Applications Development at NanoInk Inc from December 2009 to February 2013. In this role, Saju was responsible for leading a team of software developers in the design and development of new applications for the company's nanofabrication products.
Prior to NanoInk Inc., Saju was the Chief Science Officer at Aspera Corp from August 2008 to November 2009. In this role, Saju was responsible for leading the company's R&D efforts and overseeing the development of new products.
Saju Nettikadan has a Master of Business Administration from the Isenberg School of Management at UMass Amherst, a Ph.D in Medical Biochemistry from The Ohio State University, and a Master of Science in Mathematics from Calicut University. Saju also has a B.S in physics, electronics, and math from St. Joseph's College in Bangalore. Saju Nettikadan is certified in Market Research and Consumer Behavior, Marketing Mix Fundamentals, Positioning: What you need for a successful Marketing Strategy, and Marketing Analytics from Coursera.
Some direct reports include Diane Hirst - Scientific Marketing Specialist, Isabella Germinario - Scientific Marketing Associate, and Mackaylee Cudworth - Marketing Assistant. Saju Nettikadan reports to Sebastian Kossek, Co-CEO. Some of their coworkers include Kris Howard - Inside Sales Manager, Shawn Beckman - CFO, and Scott Foust - Director of Operations & Service.
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