Tricia Powell

Tricia Powell has a diverse work experience spanning various industries and roles. Tricia is currently serving as the Chief Financial Officer at Narrative since January 2022. Prior to this, they worked as an Independent Consultant from June 2021 to December 2021.

Tricia also held key positions at Tinuiti, where they served as the Chief Financial Officer from January 2019 to June 2021. During their tenure at Tinuiti, they were responsible for building out the finance team and enhancing financial processes to support business growth. Tricia played a strategic role in achieving a successful exit for all investors in December 2020. Tricia also worked as an Interim Chief Financial Officer at Tinuiti from October 2018 to January 2019.

Before joining Tinuiti, Tricia embarked on a Great American Road Trip under the Instagram handle @It_Will_Be_Fiine. From September 2017 to September 2018, they documented and shared their adventure, exploring 22 states, 26 national parks, and numerous travel trailer trips.

Tricia's previous roles include serving as the Global CFO at Performics from January 2012 to August 2017, and as the Vice President Finance at Performics from October 2008 to December 2011. Tricia also worked as a Manager in the Restructuring & Turnaround Practice at Huron Consulting Group from July 2007 to October 2008.

Tricia's earlier experiences include working as a Client Finance Manager at Digitas from September 2005 to July 2007, as a Senior Financial Analyst at A.T.Kearney Inc from June 2004 to September 2005, and as a Finance Manager at Leo Burnett USA from June 1999 to June 2004.

Tricia Powell pursued their education, starting in 1995, at the Gies College of Business - University of Illinois Urbana-Champaign. Tricia completed their Bachelor of Science degree in Accountancy in 1999. Following this, from 2004 to 2007, they attended Northwestern University - Kellogg School of Management, where they specialized in Finance, Strategy, and Media Management, earning their Master of Business Administration (MBA) degree.