Brian Herbst

Brian Herbst has extensive experience in the media and broadcasting industry. Brian started their career in 2004 as an intern at ESPN, where they gained valuable skills in affiliate marketing and market research. In 2005, they joined NASCAR as a Manager, focusing on new business and retail development. Over the years, they progressed within the company, taking on roles such as Senior Manager of Digital Products, Director of Content Rights and Partnerships, and Managing Director of Broadcasting. Brian also served as the Vice President of Global Media Strategy & Distribution. Currently, Brian holds the position of Senior Vice President of Media and Productions at NASCAR, where they are responsible for overseeing media operations.

Brian Herbst attended the University of North Carolina at Charlotte from 2001 to 2005, where they obtained a BSBA degree with a focus on Marketing and Small Business Entrepreneurship.