Clare Perrett M Idm

Clare Perrett M IDM is an experienced CRM Insight Manager currently at National Express LTD since May 2021, previously serving as Customer Segmentation Manager at MandM Direct and Customer Data Manager at Wesleyan. Clare has a strong background in data management, including the development of GDPR compliance strategies, customer data warehousing, and the creation of single customer view databases. Specific competencies include strategic customer analysis, improving data quality, ad hoc reporting, and the management of marketing data in accordance with governance standards. Prior roles include Customer Analysis Manager and Senior Analyst at npower, where Clare utilized analytical techniques to optimize customer segmentation and business opportunities. Clare began a career as a Campaign Planner at Avon, focusing on market analysis and financial strategy. Educational qualifications include a Certificate in Mathematics from The Open University and a BA in Stage Management & Theatre Production from Queen Margaret University.