Ted Wilkins

Ted Wilkins has diverse work experience in direct marketing and digital marketing roles. Ted has held positions at various companies such as National Funding, DIRECTed Consulting, Happy Money, Corinthian Colleges Inc., The Kessler Group, Grand Circle Corporation, Hartford Financial Services Group, and First USA Bank.

At National Funding, Ted currently holds the position of Director of Direct Marketing.

In their role as Managing Director at DIRECTed Consulting, Ted advised clients on strategies to drive growth and optimize marketing. Some of their representative engagements included developing strategies to increase B2B direct mail volume, leading strategy development for a financial advisor recruitment project, re-launching a direct mail program, and serving as Interim VP Marketing for a digital marketing turnaround.

As Principal Channel Manager at Happy Money, Ted managed a credit pre-screen acquisitions program utilizing direct mail, email, and social media channels. Under their leadership, annual loan volume and revenue increased by 73%. Ted also focused on testing new initiatives focused on targeting and channel expansion, instituted best practices, and managed a cross-functional team.

During their tenure at Corinthian Colleges Inc., Ted held the position of Vice President of Digital Marketing. Ted managed a large budget and team, overseeing functions such as lead generation, website optimization, reporting and analytics, internal account management, and budgeting/forecasting.

At The Kessler Group, Ted co-founded a new direct response agency business and managed day-to-day operations. Ted optimized programs that generated significant client revenue.

As Vice President of Customer Renewal Marketing at Grand Circle Corporation, Ted was responsible for maximizing revenues from previous customers through targeted and creative initiatives. Ted also managed catalog circulation marketing for specific divisions.

While at Hartford Financial Services Group, Ted served as Director of Personal Insurance Marketing. Ted developed and managed marketing programs for auto and home insurance.

At First USA Bank, Ted held the position of First Vice President of Marketing. Ted optimized retention and acquisition marketing programs and managed a multimillion-dollar budget and a team.

Overall, Ted has a wealth of experience in direct marketing, digital marketing, customer renewal marketing, and more, with a strong focus on developing strategies, optimizing programs, and driving growth.

Ted Wilkins has a BA in International Relations from Brown University. Ted also holds an MBA in Marketing from Columbia Business School. In addition to their degrees, Ted has a certification in Adwords from Google. However, the specific months and years when they obtained their certifications and degrees are not provided.