Lindsay Gsell

Lindsay Gsell is the vice president of content strategy, overseeing NPF’s social media and storytelling strategy. A strategist at heart, Gsell is at her best when she’s helping teams build consensus to solve challenges and set ambitious goals. Combined with a passion for efficiency and process, Gsell brings an operational lens to marketing and storytelling.

Prior to her time at NPF, Gsell worked in the digital agency space for over a decade. Her most recent role was leading the WPP-owned boutique digital creative agency ISL. In addition to heading up the strategy group there, Gsell served as the managing director, overseeing the day-to-day operations of the office and team. Gsell has a track record of managing multi-million dollar portfolios and teams of engagement, paid media, content, and creative strategists. Her past clients included Kroger, Boston Beer Company, Treasury Wine Estates, the National Associate of REALTORS, Capital One, and Wawa, among others.