Chris Martin

Chris Martin has over 15 years of experience in marketing, with a focus on go-to-market strategy, growth marketing, and retention marketing. Chris is currently the Chief Revenue Officer at Natterbox.

Previously, Chris was the SVP Marketing at GoCanvas, where they led a 12-person team responsible for the company's go-to-market strategy, UI/UX, growth marketing, product marketing, and retention marketing. Chris also liaised with the board on GTM activities, marketing strategy, and performance. During their time at GoCanvas, Chris oversaw a cross-functional tiger team responsible for the company's COVID-19 pivot, which generated $1.6M in incremental ARR.

Before GoCanvas, Chris was the Demand Generation and Marketing Automation Lead at CARFAX. In this role, they were responsible for the creation and execution of digital marketing campaigns that drove leads and pipeline for the sales team. Chris also managed the company's marketing automation system and implemented best practices for lead nurturing and lead scoring.

Chris began their career as a Sr. Manager, Marketing Operations & Digital Marketing at Rosetta Stone. In this role, they were responsible for managing the company's website, email marketing campaigns, and social media presence. Chris also created and executed integrated marketing campaigns that drove awareness and demand for Rosetta Stone's language learning products.

Chris Martin graduated with a Bachelor in Business Administration from Wagner College and then went on to get their M.B.A. in Marketing from Wake Forest University School of Business.

They are on a team with Neil Burgess - CTO, Adam Kilgour - CFO, and Brendan Mackinney - COO. Chris Martin reports to Neil Hammerton, CEO.