Andy Routley is a seasoned business leader with extensive experience in executive roles across various industries, including health and wellness, digital commerce, and brand innovation. Currently serving as Chairman of Natural Pet Food Group Ltd and BetterYou Ltd, Andy has previously held positions as Executive Chairman for Big Spoon Brands Limited and Absolute Collagen, demonstrating success in driving value creation and market launch strategies. Notable past roles include Managing Director for Heineken in Europe and New Zealand/Australia, where significant revenue growth and market share enhancement were achieved. Andy's experience also includes a strong foundation in the consumer goods sector from tenure at Church & Dwight Co., Inc. and strategic oversight for tech-driven ventures like Quantiful. Educational credentials include a BSc Hons in Mathematics and Education from Loughborough University.

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