Juan Colon

Juan Colon is an experienced media strategist currently serving as Vice President of Media Strategy and Planning at the National Basketball Association (NBA) since January 2016. In this role, Juan leads the development of fan-centric media plans for institutional and paid channels. Prior to this position, Juan held multiple roles in media strategy, including Associate Vice President at MEC and Senior Partner at Starcom MediaVest Group, where expertise in synthesizing consumer data and driving inter-agency collaboration was demonstrated. Juan began the career as an Assistant Media Planner at MediaVest and holds a Bachelor of Arts degree in Political Science from the University of Delaware.