Michelle A.

Michelle A. is an experienced leader in media research, currently serving as the Global Media Insights Team Leader at the National Basketball Association (NBA) since October 2021. In this role, Michelle A. spearheads a team dedicated to analyzing media engagement and market trends, delivering data-driven insights to inform strategic decisions across the league. Previously, Michelle A. held the position of Head of Research at Fuse TV from August 2015 to October 2021, providing strategic guidance through comprehensive research analyses. Additional roles include Vice President of Research at MTV Networks / Logo and Lifetime Networks and Director of Programming Research at Lifetime Television. Michelle A. began a career in media research as a Research Coordinator at BET. Educational credentials include the NAMIC Executive Leadership Development Program from UCLA Anderson School of Management, an MA in Marketing from Baruch College, and a BA in Psychology from Boston College.