Erin Hopple

Erin Hopple has extensive experience in digital marketing and lead generation. Erin currently works as a Digital Marketing Manager - Lead Generation at Cornerstone Building Brands, where they study customer journey and behaviors to create lead generation and nurture campaigns. Erin also collaborates with key stakeholders and drives the adoption of the marketing automation platform, Eloqua. Prior to their current role, Erin served as the CEO of Hopple Digital, and worked as a Digital Marketing Team Lead at Medical Research Consultants. Erin has also held marketing positions at Murphy's Corporate Lodging, Intergraph, Knowledge Reservoir, and APQC, where they gained experience in various areas such as content marketing, SEO, email marketing, and campaign management. Erin has received recognition for their skills, including an Employee of the Year award in 2010.

Erin Hopple completed a Bachelor of Arts (B.A.) in English from the University of Houston, with a focus on Creative Writing and Poetry, from 2006 to 2010. In terms of additional certifications, Erin obtained the Google Ads Display Certification, Google Ads Search Certification, and multiple Google Analytics Certifications between April 2020 and August 2022. In the future, Erin plans to pursue a Google Analytics Certification from Google, a Women's Leadership Program from Executive Education at the Yale School of Management in 2023.