Shannon Pratt

Shannon Pratt is a seasoned brand management and licensing professional with extensive experience across various prominent companies in the entertainment and collectibles industries. Currently serving as Chief Brand Officer at Ad Populum since January 2024, Shannon also holds the position of Corporate General Manager and Head of Licensing at NECA since September 2016, overseeing business development and licensing initiatives for multiple brands. Additional roles include General Manager at Loot Crate and Head of Global Licensing & Business Development at Rubie's Costume Company, Inc. Shannon previously managed operations at Paisley Park and held various strategic roles at Disney ABC Television Group and Warner Bros. Consumer Products, contributing significantly to revenue growth and brand exposure. Shannon holds a Bachelor of Arts degree from Pepperdine University.