Loretta Kennedy

Loretta Kennedy is an experienced creative professional currently serving as a Strategic Advisor at the Foundation for Business Equity since March 2021 and as a Sr. Art Director/Creative Director at The Kennedy Agency since November 2018. With a strong background in developing digital and social media campaigns for high-profile clients like Ocean-Spray and Vistaprint, Loretta also engages in volunteer consulting for political campaigns and nonprofit organizations. Prior to these roles, Loretta held the position of Associate Creative Director at BJ's Wholesale Club, where responsibilities included leading creative strategies to enhance brand identity and drive traffic. Additional professional experience includes positions as a Senior Art Director at Coptech Inc., Studio Design Manager at Vantage Graphics, and Designer at Pilgrim Plastics. Loretta holds a Master of Science in Digital Marketing and Design from Brandeis University and a Bachelor of Science in Design and Visual Communications from Endicott College.