Brian Yu

Brian Yu is a skilled marketing professional with extensive experience in paid search management and digital engagement. Currently serving as a Senior Paid Search Associate at OMD USA since July 2024, Brian effectively manages significant campaign budgets and optimizes performance metrics to achieve client conversion goals. Prior roles include Paid Search Associate at Mindshare, where extensive work was done on keyword strategies and account restructuring, as well as digital communication positions at The University of Chicago Booth School of Business, where email performance analysis and alumni engagement initiatives were a focus. Brian holds a Master of Science in Marketing Analysis and a Bachelor of Science in Business with a concentration in Digital Marketing from DePaul University.