Veronica S. is a seasoned digital marketing professional with a strong background in strategy and execution across various sectors, particularly in consumer packaged goods and live entertainment. Currently serving as a Sr. Associate at GroupM since February 2022, Veronica has successfully enhanced brand and sales lift through comprehensive monitoring and optimization practices for major clients. Prior experience includes a role as an Associate Media Planner at Media Storm, where Veronica led digital marketing campaigns for an international client, and as a Resident Advisor at the University of Virginia, focusing on social programming for first-year students. Educational credentials include a Bachelor of Science in Marketing and a Bachelor of Arts with a minor in Drama from the University of Virginia.
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