Sam McMorran

Sam McMorran is a seasoned Creative Leader with extensive experience in driving innovative design and strategy across multiple industries. Currently at Neol, Sam focuses on reinventing collaboration for top creative talent and companies. Previously at Gensler, Sam led creative direction and regional experience strategy, contributing to major projects for HSBC and Porsche. Sam's earlier roles include Senior Design Lead at IDEO, where human-centered insights informed strategic design for clients like Coca-Cola and Sephora, and Group Creative Director at Imagination, where pioneering immersive brand experiences were created for clients such as Disney and Rolls Royce. With formative experiences as a designer and educator at various institutions, Sam holds an MBA and degrees in Architectural Design and Interdisciplinary Studies.