Crystal Kincaid, MBA

Crystal Kincaid, MBA, is an experienced professional in shopper insights and marketing strategy, currently serving as a Shopper Insights Manager at Nestlé since September 2018. Previously, Crystal held the role of Marketing Manager for Strategy & Insights at GameStop and was a Manager of Global Consumer Insights at Hasbro. Prior experience includes positions as a Senior Research Analyst at ESPN and a Market Research Analyst at Kantar Media, where responsibilities involved designing surveys, analyzing consumer behavior, and collaborating with clients on project briefs. Crystal's career began as a Course Selection Coach at Florida International University, where course marketing and development were key duties. Educational qualifications include an MBA from the University of Florida and a BBA in Marketing from Florida International University.