Reem al Tawil

Reem Al Tawil serves as the Head of Marketing at Carlsberg Group since March 2020, leveraging extensive experience in brand management from Procter & Gamble where Reem held various key positions, including Brand Director and Category Manager. Notable achievements include leading the award-winning Always brand campaign in the GCC and implementing a market turnaround in Saudi Arabia. Reem's strategic initiatives contributed significantly to brand growth, including the successful Pampers market strategies and the pioneering Ramadan/Unicef initiative. Reem began a career in economics and data analysis, holding a degree in Statistics, Data Analysis, and Economics. Prior to joining Procter & Gamble, Reem worked as the Research Department Head at Jeddah Chamber, focusing on economic reports and SME support.