Samra Maqbool

Samra Maqbool possesses extensive experience in strategic management and marketing within the food industry, holding several key positions at Nestlé since December 2000, including Head of Strategy and New Business Development, Head of Communications & Marketing Services, and Business Executive Manager Food. Responsibilities have encompassed developing market business strategies, communication strategies based on consumer insights, and leading teams to drive brand health and financial performance. Earlier roles at Nestlé included Consumer Services Manager, where Samra managed a large team and streamlined consumer complaints processes, and Brand Manager, focusing on MAGGI, which involved in-depth financial analysis and strategic planning. Samra also has relevant experience as a Regional Executive at the Board of Investment and Trade Punjab and as a Marketing Intern at Mashreqbank. Educational background includes a degree from the University of Bristol.