Allen Severson

Allen Severson is an analytics analyst at Net Conversion. Prior to their current position, they worked as a PPC account lead at Digital Position, LLC from January 2021 to November 2021. In this role, they were responsible for managing $220K+ in monthly advertising spend across 17 clients’ Google Ads and Facebook Ads marketing campaigns in addition to client reporting and communication. This position allowed him to use more advanced marketing strategies and work with significantly larger advertising budgets compared to their previous role.

During their time at Digital Position, LLC, Allen developed a system using Excel and Google Ads Editor that decreased the time needed to create ads in bulk for new Google Ads accounts by up to two hours, which has now been implemented company wide. Allen also implemented conversion tracking along with Google Analytics on clients’ websites, in addition to providing regular and ad hoc analysis of their Google Analytics and conversion data, and how to best leverage it to improve their marketing strategies. In addition, they held monthly meetings with clients to guide them through their account’s performance data from the previous month, and how to best optimize their paid marketing campaigns given past performance and future expectations. Allen also created and currently manages the advertising campaign for a brand-new business, scaling their account over six months from $3k in ad spend and 70 leads generated per month to $20k in ad spend and over 900 leads generated per month.

Allen Severson attended Wilde Lake High School and later achieved a Bachelor of Science in Financial Economics from the University of Maryland Baltimore County. Allen also holds various certifications from Google, including Google Ads Shopping Certification, Google Ads Video Certification, Google Ads Display Certification, Google Ads Search Certification, and Google Analytics Individual Qualification.

Some of their coworkers include Jessica Lambert - Senior Marketing Analyst, Jonny Serrao - Analytics, Analyst, and Kyle Watts - Analytics, Senior Analyst. Their manager is Alexa Parsons, Analytics Manager.