Liz Garcia

Liz Garcia is an accomplished marketing professional with extensive experience in field marketing and demand generation. Currently serving as the Director of Field Marketing and Demand Generation at Netenrich, Inc. since May 2022, Liz has previously held integral roles, such as Integrated Marketing Manager at both Keysight Technologies and as a self-employed Integrated Marketing Manager. With a strong background in brand management and lead generation, Liz has successfully executed high-impact marketing initiatives, including launching the Mobility Summit roadshow that generated over 1,000 leads in a single quarter. Prior experience includes key positions at Blue Coat Systems, where Liz managed integrated campaigns and events, contributing to business growth and brand awareness. An educational foundation in Marketing from California State University, Chico complements Liz's professional achievements.