Imran Mair

Imran Mair is an accomplished Europe Operations Director at PHD since July 2020, managing a 13-member team responsible for Diageo's brand portfolio across 19 European markets. Key responsibilities include overseeing reputation and digital partnerships, ad operations, data and technology governance, finance, and programmatic buying. Significant achievements include reducing digital media wastage by over 50%, cutting resource needs by 33%, and improving data cleanliness by 68%. Imran's prior experience includes roles as Associate Director and Media Operations Manager at PHD Global Business, and as a founding member of Human Theory, specializing in qualitative insights. Additionally, Imran founded Open House, a paid media business, while pursuing a career as a professional musician with notable achievements in digital media activations. Imran holds an MBA Essentials from the London School of Economics and has completed the Omnicom Accelerate Leadership Programme.