Philipp Denisenko is an experienced marketing professional with a focus on demand generation and pay-per-click (PPC) advertising. Currently serving as Director of Demand Generation at Netwrix Corporation since September 2014, Philipp has successfully architected and implemented data-driven omnichannel strategies, achieving an average Return on Ad Spend (ROAS) of 412% and a 30% increase in Average Recurring Revenue (ARR). Philipp has also led the development of advanced lead scoring and multi-touch attribution models to enhance pipeline visibility. Prior roles include managing the global PPC team and serving as a PPC Marketing Specialist at both Netwrix Corporation and Veeam Software, where campaigns were developed for lead generation and brand awareness across various platforms. Philipp holds degrees from Saint Petersburg State University and Leipzig University.
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