James McPherson

James McPherson is a seasoned professional with extensive experience in media and video production. As Co-Founder and Managing Director of Never Too Small since September 2019, McPherson focuses on small-format architecture, design, and lifestyle content. From April 2007 to the present, McPherson has served as Managing Director of New Mac Video Agency Pty Ltd, a company that produces engaging documentary-style video content, including the successful Never Too Small platform. Additionally, McPherson was Director of McPherson Media Group from February 2016 to March 2022 and served as Chairman of the Biggest Ever Blokes' Lunch Melbourne from February 2015 to March 2022, where efforts in fundraising for prostate cancer research have yielded significant contributions. Previous experience includes a role as Creative Director at DHM Group from 2010 to October 2016. McPherson holds a BA in Journalism from RMIT University and a GAICD from the Australian Institute of Company Directors.