Rob Sheldon

Rob Sheldon has extensive experience in the sportswear industry, with roles at companies such as New Balance, Canterbury, Umbro_Nike, and Umbro. Rob has held titles such as Director Global Football Product, Global Head of Product & Innovation, and Global Category Manager Performance Apparel. Rob is a senior consumer and category merchandising expert, responsible for developing category strategies, leading product management teams, and driving commercial architecture. Rob has a background in performance apparel development, merchandising, and pricing strategy, bringing valuable expertise to their roles in the industry.