Sheena McNamara

Sheena McNamara is an accomplished eCommerce professional with extensive experience in digital retail management. Currently serving as the Head of eCommerce at New Balance since November 2021, Sheena has previously held key roles such as eCommerce & CRM Manager at ELK and Head of eCommerce at kikki.K and Hairhouse Warehouse. Additionally, Sheena operated as a Digital & eCommerce Consultant while being self-employed. Early career highlights include various positions at lululemon, where responsibilities ranged from eCommerce and Wholesale Manager to Online Operations Coordinator, and an EDI Coordinator role at Holt Renfrew. Sheena's educational background includes degrees in Fashion Business and Fashion Arts from Seneca Polytechnic.