James Ferguson

James Ferguson serves as the VP, Digital Integration Lead at Active International since January 2008, where responsibilities include acting as a digital liaison, pitching capabilities to clients, and managing client communications across various digital media areas. Prior roles at Active International include VP of Media Platforms & Ad Ops, Senior Director of Digital Platforms, and Director of Digital Platforms, demonstrating a strong background in platform evaluation, campaign management, and operational efficiency. As a Board of Trustees Member & Secretary at New City Library and a former staff writer for HorrorDNA, James has also contributed to the arts and culture sector. Academic credentials include a BA in Media Management from SUNY New Paltz.