Christina Holding

Christina Holding is an accomplished marketing leader with extensive experience in digital marketing, e-commerce, and brand strategy. As the Marketing Director at New Rising Sun since December 2022 and the Chief Strategy Officer at Edward Vilga Industries since June 2011, Christina has played a pivotal role in developing integrated marketing campaigns, customer-centric strategies, and impactful content. Previous positions include Director of Strategy at Crafts Group, LLC., where Christina focused on customer acquisition and retention through innovative digital storytelling, and Chief Marketing Officer at TRICEFORD GROUP INC., emphasizing brand relevance and customer experiences. Christina's career spans over two decades, including notable roles at Calliope Collective, TisBest Philanthropy, Rightside, InComm, Sony Music Entertainment, and SonyBMG Entertainment, complemented by a Bachelor of Arts in Mass Communication/Media Studies from Boston University and further education at the University of the Arts London.