Harrison Laifer

Harrison Laifer is a seasoned professional in sponsorship strategy and brand management, currently serving as Corporate Vice President and Head of Sponsorship at New York Life Insurance Company since January 2024. Prior to this, Harrison was Vice President of Brand Sponsorships at Morgan Stanley, where responsibilities included overseeing the implementation of the sponsorship strategy on a global scale. Harrison's extensive background in partnerships was further developed during tenure as Associate Manager of Global Partnerships at the National Basketball Association (NBA), managing high-profile partner relationships. Earlier experiences include roles at BSE Global in merchandising and branding, along with a foundational internship at adidas focused on basketball marketing. Harrison holds a Bachelor of Science degree in Sport Management from Syracuse University and a certificate in Sneaker Essentials from the Fashion Institute of Technology.