Greg Muir

Greg Muir is an accomplished leader with extensive experience in various roles within the agricultural, tourism, and business sectors in New Zealand. Currently serving as Director at Spring Sheep Milk Co. and Abodo Wood Ltd., as well as Chairman at Reda Farms NZ, New Zealand Fine Touring Group, and Nutrition from Water™, Muir demonstrates a strong commitment to innovation and collaboration. Muir has also held significant positions such as Managing Director/CEO at Tru-Test Ltd. and Chairman of Tourism New Zealand. Muir's educational background includes an MBA and a Bachelor's degree in Psychology from the University of Otago.