Siobhan Alford

Siobhan Alford has a strong background in marketing and communications, with experience working in various roles at different companies. Currently, Siobhan holds a senior management position at NewDay where Siobhan oversees the Salesforce Marketing Cloud Platform team. Prior to this, Siobhan worked at IG as the Head of Integrated Communications and Client Communications Manager, leading teams in developing and executing global client communication strategies. Siobhan also has experience in email marketing, data segmentation, and CRM strategy. Siobhan holds a Bachelor of Arts in Communication and Media Studies from Bournemouth University.