Vika Liao

Vika Liao possesses extensive experience in category management, business development, and marketing, with a strong focus on driving sales growth and strategic planning. Currently serving as a Category Manager at Newegg, Vika manages the Notebook category, enhancing sales performance and collaborating with OEM vendors and the marketing team on promotional initiatives. Previous roles include senior positions in global business development, where Vika oversaw product strategy, campaign support, and market analysis. Vika's background also includes significant work in cross-border e-commerce and marketing, alongside a solid educational foundation in Communication and Media Studies from Shih Hsin University.