Alex Weld

Alex Weld is the current Executive Director at NewForce. Prior to this, they were the Executive Director at Wheeling Heritage from March 2017 to October 2021. Before that, they were a Social Media Specialist at The Health Plan (THP) from January 2016 to March 2017. In this role, they were responsible for creating, maintaining, and managing social media and web presence for the company. Alex also analyzed web traffic with Google Analytics and provided important data and trends to the web manager. This led to more effective traffic flow patterns and lower bounce rates. In addition, they designed, published, and maintained a blog on the company website with posts multiple times a week that focused on trending market news relevant to key audiences and utilized important SEO tactics.

As a Social Media Specialist, Weld also developed and analyzed a paid advertising campaign on Facebook, which targeted key audiences based on location, interest, and psychographic data. Alex wrote, published, and distributed press releases stating various company positions and coordinated with media outlets to ensure placement. When complaints and issues arose from members and the general public on social media accounts, they responded professionally and promptly by connecting the user to the appropriate company representative. Finally, they partnered with contracted marketing firms to create various forms of advertising, including radio, TV, and Internet ads.

Weld has extensive experience in the field of marketing and communications. Alex has a proven track record of success in managing social media accounts and creating effective marketing campaigns. Her experience will be invaluable in their new role as Executive Director at NewForce.

Alex Weld has a Master's Degree in Integrated Marketing Communications and a Bachelor of Science in Journalism from West Virginia University.

Some individuals on their team include Amy Fauber - Impact Fellowship Director, Katherina Fritzler - Operations & Program Coordinator, and Olivia Sauvageot - Communications & Outreach Manager.