Emma McDonald

Emma McDonald has a background in psychology and consumer psychology, with experience working at companies such as Newzoo, Business of Games, and Euro RSCG Amsterdam. Emma currently holds the position of Director of Marketing at Newzoo, where Emma previously served as a Content Marketing Manager, Key Account Manager, and Junior Data Analyst. Emma completed a Master of Business Administration (MBA) at IE Business School and also holds a Msc in Economic and Consumer Psychology from Leiden University. Emma completed their BA in Psychology at the University of Galway.