Jonathan James

Senior Director, Unscripted Content And Development at NFL

Jonathan "JJ" James is a seasoned media professional with extensive experience in content production and development within the sports industry. Currently serving as Senior Director of Unscripted Content and Development at the National Football League (NFL) since August 2016, Jonathan employs a data-driven approach to create serialized long-form content that resonates across various platforms. Previously, Jonathan held roles such as Senior Director of the Digital Content Team and Director of NFL NOW, leading teams to produce premium original content. Jonathan's production expertise is further highlighted through roles as Executive Producer for projects with Superjacket Productions and Life in a Walk, where a documentary garnered critical acclaim. A background in executive production at 51 Minds Entertainment includes various successful television series across multiple networks. Jonathan's earlier career features producing roles at Pac-12 Networks and NFL Films, alongside foundational experiences as a production assistant with FOX Sports. Jonathan holds a Bachelor's degree in Sports Communication from Ithaca College.

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