Samantha has extensive experience in the sports and entertainment industry, working for companies such as the National Football League, Peloton Interactive, Red Bull Media House, and M&C Saatchi Sport & Entertainment. Samantha has a strong background in marketing, communications, content partnerships, and campaign development. Samantha has a proven track record of driving brand awareness, engagement, and loyalty through innovative strategies and integrated campaigns. Samantha has also demonstrated leadership skills in managing teams and cross-functional collaborations. Samantha's educational background includes a degree from the University of Michigan.
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