Catalina M. Skramstad has a diverse work experience in various communication and marketing roles. Catalina M. was the SVP Global Marketing & Partnerships at NPAW starting in 2024. Prior to this, they worked as a Communications Officer and Public Affairs Officer in the Australian Army, where they developed and implemented communication strategies. Catalina M. also served as the Media Camera team Leader and was responsible for enhancing communication effectiveness through multimedia tools.
In 2022, Catalina joined Norigin Media as the Global Marketing Communications Manager, where they built their communications and marketing department and implemented global communication strategies. Catalina M. focused on product go-to-market, website content, social media campaigns, PR releases, and industry conferences.
Before Norigin Media, Catalina worked at UM Worldwide as a Brand Director, leading communication plans for various government projects and producing engaging content for social media platforms. Prior to that, they held multiple roles at News Corp Australia, including Brand Strategy Manager, Commercial Content Planner, Commercial Network Partnership Specialist, and Digital Content Specialist.
Earlier in their career, Catalina worked at MediaCom as a Media Channels Coordinator and in various communication and events management roles at the Australia-Latin America Business Council, Norwegian Australian Chamber of Commerce, Australian Red Cross, and SBS Radio.
Overall, Catalina has a wealth of experience in communication, marketing, and partnership roles across different industries.
Catalina M. Skramstad has a diverse education history. Catalina M. holds a Master's degree in International Relations & Arts from Macquarie University, which they obtained from 2011 to 2012. In addition, they completed the Global Leadership Program in Public Relations & International Affairs at the same university in 2011. Catalina also acquired a Diploma of Management from the Australian Pacific College during the period of 2012 to 2013, and a Diploma of Marketing from the same institution in 2013. Prior to their postgraduate studies, they earned a Bachelor's degree in Communications and Journalism from Universidad de La Sabana between 2007 and 2010. Catalina M. completed their high school education at Colegio Santa Francisca Romana from 1999 to 2007. Catalina has also obtained certifications in various areas, including Military Public Affairs Officer Basic Course and Special Service Officer from the Australian Army and Royal Military College - Duntroon, respectively. Catalina M. has also received certifications in Google Fundamentals of Digital Marketing, Open Water Diver, First Aid, and several others, showcasing their diverse skillset.
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