Michael Mermelstein

EVP & Partner at Nichols Research

Michael’s principal focus is on overall company-client relations, retention, growth, and operations. Michael has more than 30-years of experience in the marketing research industry, including as an entrepreneur in consulting services, qualitative marketing research, national and international field management, business development, and political polling.

He is a trained RIVA moderator and holds a B.A. in history and political science from State College of NY at Oneonta. He is also the recipient of several industry awards including MRA’s (now The Insights Association) highest recognition, the Honorary Lifetime Member Award. Michael is a past MRA Chairman of the Board and Chair of the Advisory Board, and since 2007 has been an active member of the Board of Directors for the Marketing Research Institute International (MRII), a distance learning program for the survey and opinion research profession offered through the University of Georgia. They are pleased to announce that the Board of the MRII has elected Michael as Board President for the year 2020.

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