Amaya Lathrop

Amaya Lathrop is an accomplished marketing professional with extensive experience at Nike since June 2015, currently serving as the Digital Platforms Marketing Strategy Director. Lathrop has previously held roles including Lifecycle Marketing Manager, where engagement initiatives were developed and executed, Digital Marketing Manager focused on online marketing for Nike.com, Strategic Sales Category Planner analyzing sales data to inform category strategies, and Ecommerce Specialist managing B2B business operations. Prior to Nike, Amaya Lathrop was a Senior Associate at KPMG US from October 2012 to May 2015. Lathrop holds dual degrees in Business Administration and Accounting, earned from Loyola Marymount University, where studies were completed from 2007 to 2012.