Tim Yu

Tim Yu serves as Vice President of Global Communications and Purpose for Jordan Brand at Nike, having joined the company in October 2009. With a diverse background in communications, Tim has held several senior director roles across various Nike divisions, including Global Communications for Virtual Studios, Corporate Narrative, and NRG, where the focus has been on expanding brand narratives and shaping perceptions of sport globally. Prior to Nike, Tim was Editor-at-Large at Cool Hunting and served as Account Director at Largetail, creating impactful campaigns for creative audiences. Earlier career experiences also include roles at Digital Divide Data, Yale University School of Medicine, and Warner Music Group, contributing to a robust foundation in communication, marketing, and research.