Peter Farfaras

Peter Farfaras is an accomplished executive with extensive experience in commercial development and strategic partnerships, currently serving as Vice President of Commercial Development and Strategic Partnerships at NLogic Canada since April 2016. Previously, Peter held various leadership roles at Microsoft from May 2005 to January 2016, including Director of Global Sales Strategy for Windows Apps and Head of Emerging Media in Microsoft Advertising. Peter's expertise is further demonstrated through numerous industry presentations at conferences such as the Interactive Advertising Bureau and Canadian Marketing Association, along with published works highlighting innovative marketing strategies and partnerships. Peter's professional background includes earlier positions in sponsorship management and advertising within leading media organizations and agencies, complemented by an education from the Schulich School of Business and the University of Guelph.