Shannon Deary-Bell

Shannon was named President and CEO of Nor-Cal Beverage in 2010. Although the contract packaging division was continuing to grow and thrive, it wasn’t long before Nor-Cal was facing another difficult decision. Their beer division, anchored by the distribution rights to Anheuser Busch products, was at a crossroads. The international company InBev had bought Anheuser Busch and made it clear that Nor-Cal, despite a sterling reputation and track record in the industry, wasn’t in their long-term plans strictly due to the smaller size and growth constraints associated with the distributorship. Once again, the family had to sell off what had been a staple of their business to stay ahead of the changing business climate. They took the proceeds from that sale and poured them back into the business, installing new lines and improving existing ones. Nor-Cal Beverage is now one of the largest contract packaging companies west of the Mississippi, with an unmatched reputation within the industry for quality, service and professionalism.