Felicia Svärd

Felicia Svärd is a production manager and online channel merchandiser for Fitbit at Nordic Retail Group since August 2019, focusing on increasing online sales and ensuring product visibility in Nordic online channels. Prior experience includes a role as an online specialist and market communicator at Eskilstuna Strängnäs Energi och Miljö AB for three months in 2019, managing e-commerce sites at Viron Group AB, and supporting the marketing team at apotea.se with tasks related to digital marketing. Earlier positions include a paid search specialist at GroupM Sverige and a paid search intern at Stockholm Live AB. Felicia's career began at Tallink Silja AB, where roles ranged from business support administration to web editing. Education includes a degree in graphic communications obtained from IHM Business School.