Per-Erik Strömblad

Per-Erik Strömblad is an experienced web analyst currently employed at Nordnet Bank AB since January 2018, where responsibilities include collaborating with the tech department to leverage data for web and app development, defining measurement requirements, and overseeing A/B testing. Prior experience includes a role as a web analyst at Expressen from October 2015 to December 2017, focusing on providing tailored data insights to journalists and managers, and serving as a freelance consultant from January 2014 to November 2017, conducting workshops on data-driven practices. Previously, Per-Erik held the position of e-commerce analyst at LensOn from January 2013 to October 2015, where ownership of Google Analytics and Google Tag Manager was key. Early experience also includes roles as a junior campaign analyst and shop assistant. Per-Erik holds a Bachelor of Science in Marketing from Linnaeus University and has completed various relevant educational programs.