Derek Tufford

Derek Tufford is an experienced executive in customer and commercial success, currently serving as Chief Customer & Commercial Success Officer at Northell Partners since November 2023, focusing on transforming the firm into a leading AI entity in the UK. Prior to this role, Derek was President at Impact Consulting, specializing in loyalty, CRM, and digital transformation, and held multiple senior vice president positions at Points, where responsibilities included strategic growth, digital transformation, and marketing analytics within loyalty eCommerce. Derek's earlier roles include Managing Partner at Impact Consulting, General Manager of Marketing/CRM Discipline at LoyaltyOne, and various leadership positions at Meridian, Maxxium, and Yum! Restaurants International, showcasing a strong background in marketing strategy and customer loyalty. Derek holds an Honours B.Comm in Marketing from McMaster University.