Asja de Kruif

Asja de Kruif is an experienced product manager currently working at NOS since May 2020, focusing on the management of the nos.nl platform. Prior to this role, Asja held positions at HEMA as a Product Owner for E-commerce, where responsibilities included roadmap development and backlog management for front-end IT teams. Asja's career at bol.com spanned nearly eight years, progressing from Business Analyst to Product Owner and Senior Business Analyst for Supplier Connections, emphasizing stakeholder management and process optimization for automated supplier integrations. Asja holds a Master of Science in Marketing Management and a Bachelor of Business Administration from renowned institutions, along with a strong foundation in event organization from a committee role at RSM STAR.