Carol Savage

Carol Savage is a seasoned leader in the e-commerce and marketing sectors, currently serving as Founder & CEO of Not In The Guidebooks, a platform for authentic and responsible travel experiences. With significant experience in various roles, including Executive Chairman at By Aaron Wallace and Director of Ecommerce at Sacla UK Ltd, Carol has consistently focused on customer experience, brand strategy, and multi-channel marketing. Prior roles span Chief Customer and Marketing Officer positions at Conviviality Retail PLC and Restex, Global Marketing Director at Exodus Travels Ltd, and Managing Director at both MyDish Ltd and Flexecutive. Carol holds an M.B.A. in Marketing from London Business School and has further expertise in Digital Marketing from the Wharton School.