Michele Harvey

Michele Harvey is an accomplished professional with extensive experience in product development, marketing, and public relations within the food and travel industries. Currently serving as the Strategic Product Advisor for South Africa at Not In The Guidebooks since September 2016, Michele has played a pivotal role in designing innovative and sustainable travel experiences. Previous roles include Director of Marketing and Public Relations and New Product Development Manager at Sea Harvest Group Ltd, where Michele was a key contributor to the company's product development strategy, as well as Senior Product Development Manager and Product Developer at Woolworths, significantly enhancing the brand's food offerings. Michele holds a Diploma of Consumer Studies and a National Higher Diploma in Consumer Studies from Cape Peninsula University of Technology, along with a certification as a South African Tour Guide.