Kumar Anubhav

Kumar Anubhav is the founder of NotOnMap, a company that helps people discover new places. Kumar has also worked as the head of Big Data Analytics at Antuit and as an assistant vice president at CPA Global. At Antuit, they were responsible for setting up the Big Data practice team and supporting pre-sales activity, client delivery, and development tasks for Europe. Kumar also did a thorough due diligence on Big data technology to provide optimized and efficient solutions specific to the needs of the BFSI, Retail, and CPG domain. At CPA Global, they co-lead a project with marketing, sales, and operations BU heads to identify leakage across the organization and develop appropriate intervention mechanisms based on data-driven analytics tools to plug leakages and improve the bottom line. Kumar also introduced the concept of Master Data Management to modify and replace the 20-year-old legacy system of storing data, thereby helping to create a strong analytical capability by using the power of clean data. In addition, they built and consolidated analytics-based capabilities in the areas of Business Intelligence, Pricing, Renewals management, and Customer Lifecycle management. Kumar also built a next-generation pricing model for patent renewals based on advanced analytics segmenting "clients at risk" to develop appropriate response strategies to retain clients and maximize their lifecycle value.

Kumar Anubhav has a BE in Electronics & Communications from Delhi College of Engineering, a 10+2 in Science from Modern School, Barakhamba Road, and a 10th in Science and Humanities from Sainik School Ghorakhal, India. Kumar also has an Entrepreneurship Accelerator Program from The Wharton School.

Some direct reports include Abhimanyu Sehrawat - Head, Operations, Payel Mohanto - Head, Business Expansion & Growth, and Ruchi Gupta - Head, Reservations.